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for Design</span><svg viewBox="0 0 24 24" aria-hidden="true" class="_5yxbei1"><path fill="currentColor" fill-rule="evenodd" d="m7.125 18.563 7.125-7.125-7.125-7.126L8.438 3l8.437 8.438-8.438 8.437-1.312-1.313Z" clip-rule="evenodd"></path></svg></div></div></li></ol></nav></div><div class="_16jmeqbam"><div class="_1u13v720 _1jzgzy70 _16jmeqbik _16jmeqbkg" style="grid-template-columns:repeat(12, 1fr)"><div class="_1jzgzy71 _16jmeqbn4 _16jmeqbn8 _16jmeqbq0"><div class="_1u13v720 _16jmeqbik _16jmeqbkg" style="grid-template-columns:repeat(12, 1fr)"><div class="_16jmeqbn4 _16jmeqbn8 _16jmeqbnl _16jmeqbnm _16jmeqbpw _16jmeqbpx _16jmeqbq2 _16jmeqbgl _16jmeqbg6"><header><h1 class="m0fuh0 m0fuh0 tlzusku _16jmeqba4 _16jmeqbc4 _16jmeqbe4 _16jmeqbg4 _16jmeqb1c4 _16jmeqb1ch _16jmeqb1di _16jmeqb1ce _16jmeqbsk _16jmeqbsl _16jmeqbsu _16jmeqb1cv" data-heading-level="1" data-testid="book-title" lang="en">Visual Thinking for Design</h1></header><ul class="_1w1hhao0 sso1100 _16jmeqb18 _16jmeqb1s _16jmeqbic"><li class=""><div class="_16jmeqbi8 _16jmeqbk4 _16jmeqb1s _16jmeqb10 _16jmeqb4"><div class="_16jmeqbs4"><span class="gv4p8b0 _16jmeqb1cg _16jmeqb1ch _16jmeqb1c6 _16jmeqbac" data-testid="publication-date">1st Edition - April 4, 2008</span></div></div></li><li class=""><div class="_16jmeqbi8 _16jmeqbk4 _16jmeqb1s _16jmeqb10 _16jmeqb4"><div class="_16jmeqbs4"><span class="gv4p8b0 _16jmeqb1cg _16jmeqb1ch">Imprint: Morgan Kaufmann</span></div></div></li><li class=""><div class="_16jmeqbi8 _16jmeqbk4 _16jmeqb1s _16jmeqb10 _16jmeqb4"><div class="_16jmeqbs4"><span class="gv4p8b0 _16jmeqb1cg _16jmeqb1ch">Author:</span> <!-- -->Colin Ware</div></div></li><li class=""><div class="_16jmeqbi8 _16jmeqbk4 _16jmeqb1s _16jmeqb10 _16jmeqb4"><div class="_16jmeqbs4"><span class="gv4p8b0 _16jmeqb1cg _16jmeqb1ch">Language: English</span></div></div></li><li class=""><div class="_16jmeqbi8 _16jmeqbk4 _16jmeqb1s _16jmeqb10 _16jmeqb4"><div class="_16jmeqbs4"><span class="gv4p8b0 _16jmeqb1cg _16jmeqb1ch">Paperback ISBN:</span> <span class="gv4p8b0 _16jmeqb1cg _16jmeqb1ch" aria-hidden="true" data-testid="isbn">9780123708960</span><span class="_13sjisp0"><div>9 7 8 - 0 - 1 2 - 3 7 0 8 9 6 - 0</div></span></div></div></li><li class=""><div class="_16jmeqbi8 _16jmeqbk4 _16jmeqb1s _16jmeqb10 _16jmeqb4"><div class="_16jmeqbs4"><span class="gv4p8b0 _16jmeqb1cg _16jmeqb1ch">eBook ISBN:</span> <span class="gv4p8b0 _16jmeqb1cg _16jmeqb1ch" aria-hidden="true" data-testid="isbn">9780080558417</span><span class="_13sjisp0"><div>9 7 8 - 0 - 0 8 - 0 5 5 8 4 1 - 7</div></span></div></div></li></ul><div class="_16jmeqb22"><p class="gv4p8b0 _16jmeqb1cg _16jmeqb1ch _16jmeqbak _16jmeqbau" lang="en"><span><span class="_12fsmvo0">Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience’s thinking process.…</span></span> <a class="_16jmeqb1k _16jmeqb1fa _16jmeqb1la _16jmeqb1lf" href="#full-description" data-testid="read-more-button"><span class="gv4p8b0 _16jmeqb1cg _16jmeqb1ch"><span class="_16jmeqbi8 _16jmeqbk4 _16jmeqb1w _16jmeqb8">Read more<!-- --> <svg viewBox="0 0 24 24" aria-hidden="true" width="16px"><path fill="currentColor" fill-rule="evenodd" d="m20.513 10.492-7.575 7.575V2.25h-1.875v15.765l-7.522-7.523-1.324 1.328 9.81 9.81 9.813-9.81-1.327-1.328Z" clip-rule="evenodd"></path></svg></span></span></a></p></div></div><div class="_16jmeqbn4 _16jmeqbn8 _16jmeqbn9 _16jmeqbna _16jmeqbq0 _16jmeqbp1 _16jmeqbp2 _16jmeqbrg"><div class="_16jmeqbik _16jmeqbkg _16jmeqb1s _16jmeqb10 _16jmeqb8"><div class="" style="height:200px"></div><div class="_16jmeqb1g _16jmeqb21 _16jmeqb22"><div class="" aria-busy="false" role="presentation" data-testid="skeleton"><div class="_18c3bdd3" aria-hidden="false"><div class="" data-testid="notAvailable"></div></div></div></div></div></div></div></div><div class="_1jzgzy72 _16jmeqbn4 _16jmeqbn8 _16jmeqbq0 _16jmeqbak _16jmeqba6"><div class="" id="purchase-options"><h2 class="m0fuh0 m0fuh0 tlzuskv _16jmeqba4 _16jmeqbc4 _16jmeqbe4 _16jmeqbg4 _16jmeqb1c4 _16jmeqb1ch _16jmeqb1di _16jmeqb1ce _16jmeqbsq _16jmeqbsk _16jmeqb2q _16jmeqb38 _16jmeqb72 _16jmeqb70 _16jmeqb1cv" data-heading-level="2">Purchase options</h2><div class="" aria-busy="false" role="presentation" data-testid="skeleton"><div class="_18c3bdd3" aria-hidden="false"><form class="" method="GET" data-testid="purchase-options" id="available-formats"><div class="_1u13v720 _16jmeqbik _16jmeqbkg" style="grid-template-columns:repeat(12, 1fr)"><div class="fa30tq0 _16jmeqbn4 _16jmeqbn8 _16jmeqbq0"><div class="_1ho7e2b3 _16jmeqb8o _16jmeqb4w _16jmeqb2w _16jmeqb6o _16jmeqbuk _16jmeqbwo _16jmeqbys _16jmeqb10w _16jmeqb1s _16jmeqb8" role="note"><svg viewBox="0 0 24 24" color="#0056D6" class=" nddnvd4 nddnvd7 nddnvda"><path fill="currentColor" fill-rule="evenodd" d="M5.238 5.05A9.5 9.5 0 0 1 12 2.25c5.273 0 9.563 4.29 9.563 9.563a9.502 9.502 0 0 1-2.8 6.761A9.5 9.5 0 0 1 12 21.375H12c-5.273 0-9.563-4.29-9.563-9.563a9.5 9.5 0 0 1 2.801-6.761Zm6.763 14.523a7.707 7.707 0 0 0 5.487-2.273 7.712 7.712 0 0 0 2.273-5.487c0-4.28-3.482-7.761-7.761-7.761a7.712 7.712 0 0 0-5.488 2.273 7.712 7.712 0 0 0-2.273 5.487c0 4.28 3.482 7.76 7.761 7.76h.002Zm.937-12.448V9h-1.876V7.125h1.876Zm0 9.375v-6.375h-1.876V16.5h1.876Z" clip-rule="evenodd"></path></svg><div class="_16jmeqb8g _16jmeqb8p"><div class="">Sorry, this title is not available for purchase in your country/region.</div></div></div></div><div class="mqwdff2r mqwdff2s mqwdff2t mqwdff6x mqwdff5y mqwdff6z mqwdffb3 mqwdffb5 _16jmeqbg4 _16jmeqbc4 _16jmeqbn4 _16jmeqbn8 _16jmeqbq0 _16jmeqb130 _16jmeqba4"></div></div></form></div></div></div></div><div class="_1jzgzy73 _16jmeqbn4 _16jmeqbn8 _16jmeqbq0"><div class="_16jmeqb1s _16jmeqb10 _16jmeqb8 _16jmeqbo _16jmeqbek"><article class="_1twby0uh _1twby0ud"><div class="_1twby0uu"><div class="_1twby0ui"><p class="gv4p8b0 _1twby0uj _16jmeqb1cg _16jmeqb1ch">SUMMER SALE</p><h2 class="_1twby0uk m0fuh0 m0fuh0 tlzusk4 tlzuskg tlzuskr tlzuskx _16jmeqba4 _16jmeqbc4 _16jmeqbe4 _16jmeqbg4 _16jmeqb1c4 _16jmeqb1ch _16jmeqb1di _16jmeqb1ce" data-heading-level="4">Summer of discovery!</h2><p class="gv4p8b0 _1twby0ut _16jmeqb1cg _16jmeqb1ch">Save up to 30% on books &amp; 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Designers increasingly need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.</p> <p>In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams.</p> <p>Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.</p></div></span></div></div></div></div><div class="_16jmeqbik _16jmeqbkg _16jmeqb1s _16jmeqb18 _16jmeqb0 _16jmeqb70 _16jmeqb1pa"><button class="_16jmeqb12w _16jmeqb1di" type="button" aria-expanded="false" aria-controls="keyFeatures-accordion"><div class="_16jmeqbis _16jmeqbko _16jmeqb1s _16jmeqb10 _16jmeqb4 _16jmeqbw"><span class="gv4p8b0 tlzusk8 tlzuskk ou5ptd0 _16jmeqb1cg _16jmeqb1ch" data-text-size="md"><div class="" id="keyFeatures">Key features</div></span><svg viewBox="0 0 24 24" class=" nddnvd5 nddnvd7 nddnvda"><path fill="currentColor" fill-rule="evenodd" d="M3.563 9.563 4.875 8.25 12 15.375l7.125-7.125 1.313 1.313L12 18 3.562 9.562Z" clip-rule="evenodd"></path></svg></div></button><div class="" hidden="" id="keyFeatures-accordion"><div class="_16jmeqbik _16jmeqbkg _16jmeqb1s _16jmeqb18 _16jmeqb0"><div class="gv4p8b0 tlzusk8 tlzuskk _16jmeqb1cg _16jmeqb1ch" data-text-size="md"><span><span class="_12fsmvo0 _16jmeqbsc"><ul> <li>Presents visual thinking as a complex process that can be supported in every stage using specific design techniques</li> <li>Provides practical, task-oriented information for designers and software developers charged with design responsibilities</li> <li>Includes hundreds of examples, many in the form of integrated text and full-color diagrams</li> <li>Steeped in the principles of “active vision,” which views graphic designs as cognitive tools</li></ul></span></span></div></div></div></div><div class="_16jmeqbik _16jmeqbkg _16jmeqb1s _16jmeqb18 _16jmeqb0 _16jmeqb70 _16jmeqb1pa"><button class="_16jmeqb12w _16jmeqb1di" type="button" aria-expanded="false" aria-controls="readership-accordion"><div class="_16jmeqbis _16jmeqbko _16jmeqb1s _16jmeqb10 _16jmeqb4 _16jmeqbw"><span class="gv4p8b0 tlzusk8 tlzuskk ou5ptd0 _16jmeqb1cg _16jmeqb1ch" data-text-size="md"><div class="" id="readership">Readership</div></span><svg viewBox="0 0 24 24" class=" nddnvd5 nddnvd7 nddnvda"><path fill="currentColor" fill-rule="evenodd" d="M3.563 9.563 4.875 8.25 12 15.375l7.125-7.125 1.313 1.313L12 18 3.562 9.562Z" clip-rule="evenodd"></path></svg></div></button><div class="" hidden="" id="readership-accordion"><div class="_16jmeqbik _16jmeqbkg _16jmeqb1s _16jmeqb18 _16jmeqb0"><div class="gv4p8b0 tlzusk8 tlzuskk _16jmeqb1cg _16jmeqb1ch" data-text-size="md"><span><span class="_12fsmvo0 _16jmeqbsc">Designers of all kinds, including professionals and students in information design, industrial design, interaction design, web design, and users of information visualization, who need practical guidance in visual and cognitive science in order to excel at their jobs—or future jobs.</span></span></div></div></div></div><div class="_16jmeqbik _16jmeqbkg _16jmeqb1s _16jmeqb18 _16jmeqb0 _16jmeqb70 _16jmeqb1pa"><button class="_16jmeqb12w _16jmeqb1di" type="button" aria-expanded="false" aria-controls="tableOfContents-accordion"><div class="_16jmeqbis _16jmeqbko _16jmeqb1s _16jmeqb10 _16jmeqb4 _16jmeqbw"><span class="gv4p8b0 tlzusk8 tlzuskk ou5ptd0 _16jmeqb1cg _16jmeqb1ch" data-text-size="md"><div class="" id="tableOfContents">Table of contents</div></span><svg viewBox="0 0 24 24" class=" nddnvd5 nddnvd7 nddnvda"><path fill="currentColor" fill-rule="evenodd" d="M3.563 9.563 4.875 8.25 12 15.375l7.125-7.125 1.313 1.313L12 18 3.562 9.562Z" clip-rule="evenodd"></path></svg></div></button><div class="" hidden="" id="tableOfContents-accordion"><div class="_16jmeqbik _16jmeqbkg _16jmeqb1s _16jmeqb18 _16jmeqb0"><div class="gv4p8b0 tlzusk8 tlzuskk _16jmeqb1cg _16jmeqb1ch" data-text-size="md"><span><div class="_12fsmvo0 hprf9u0 _16jmeqbsc"><b>VISUAL QUERIES</b> The Apparatus and Process of Seeing The Act of Perception Bottom-Up Top-Down Implications for Design Nested Loops Distributed Cognition Conclusion <b>WHAT WE CAN EASILY SEE</b> The Machinery of Low-Level Feature Analysis What Stands Out = What We Can Bias for Visual Search Strategies and SkillsUsing Multiscale Structure to Design for SearchConclusion <b>STRUCTURING TWO DIMENSIONAL SPACE</b>2.5D Space The Pattern-Processing Machinery The Binding Problem: Features to Contours The Generalized Contour Texture Regions Interference and Selective Tuning Patterns, Channels, and Attention Intermediate Patterns Pattern Learning Visual Pattern Queries and the Apprehendable Chunk Spatial Layout Horizontal and Vertical Pattern for Design Examples of Pattern Queries with Common Graphical Artifacts Semantic Pattern Mappings <b>COLOR</b>The Color-Processing Machinery Opponent Process Theory Channel Properties Principles for Design Color-Coding Information Emphasis and Highlighting Color Sequences Color on Shaded Surfaces Semantics of Color Conclusion <b>GETTING THE INFORMATION: VISUAL SPACE AND TIME</b>Depth Perception and Cue Theory 2.5D DESIGN Affordances The Where Pathway Artificial Interactive Spaces Space Traversal and Cognitive Costs Conclusion <b>VISUAL OBJECTS, WORDS, AND MEANING</b> The Inferotemporal Cortex and the What Channel Generalized Views from Patterns Structured Objects Gist and Scene Perception Visual and Verbal Working Memory Thinking in Action: Receiving a Cup of Coffee Elaborations and Implications for Design Novelty Images as Symbols Meaning and Emotion Imagery and Desire Conclusion <b>VISUAL AND VERBAL NARRATIVE</b>Visual Thinking Versus Language-Based Thinking Comparing and Contrasting the Verbal and Written Modes Linking Words and Images Through Diexis PowerPoint Presentations and Pointing Mirror Neurons: Copycat Cells Visual Narrative: Capturing the Cognitive Thread Cartoons and Narrative Diagrams Conclusion <b>CREATIVE META SEEING</b>Mental Imagery The Magic of the Scribble Diagrams are Ideas Made Concrete Requirements and Early Design The Creative Design Loop Visual Skill Development Conclusion <b>THE DANCE OF MEANING</b>Review Implications Design to Support Pattern Finding Optimizing the Cognitive Process Learning and the Economics of Cognition Attention and the Cognitive Thread What’s Next?</div></span></div></div></div></div><div class="_16jmeqbik _16jmeqbkg _16jmeqb1s _16jmeqb18 _16jmeqb0 _16jmeqb70 _16jmeqb1pa"><button class="_16jmeqb12w _16jmeqb1di" type="button" aria-expanded="false" aria-controls="product-details-accordion"><div class="_16jmeqbis _16jmeqbko _16jmeqb1s _16jmeqb10 _16jmeqb4 _16jmeqbw"><span class="gv4p8b0 tlzusk8 tlzuskk ou5ptd0 _16jmeqb1cg _16jmeqb1ch" data-text-size="md"><div class="" id="full-product-details">Product details</div></span><svg viewBox="0 0 24 24" class=" nddnvd5 nddnvd7 nddnvda"><path fill="currentColor" fill-rule="evenodd" d="M3.563 9.563 4.875 8.25 12 15.375l7.125-7.125 1.313 1.313L12 18 3.562 9.562Z" clip-rule="evenodd"></path></svg></div></button><div class="" hidden="" id="product-details-accordion"><div class="_16jmeqbik _16jmeqbkg _16jmeqb1s _16jmeqb18 _16jmeqb0"><div class="gv4p8b0 tlzusk8 tlzuskk _16jmeqb1cg _16jmeqb1ch" data-text-size="md"><div aria-live="polite"><ul class="_1w1hhao0 _1k5vt000 _16jmeqb18 _16jmeqb1s _16jmeqbic _16jmeqbsc"><li class=""><div class="_16jmeqbi8 _16jmeqbk4 _16jmeqb1s _16jmeqb10 _16jmeqb4"><div class="_16jmeqbs4">Edition: 1</div></div></li><li class=""><div class="_16jmeqbi8 _16jmeqbk4 _16jmeqb1s _16jmeqb10 _16jmeqb4"><div class="_16jmeqbs4">Published: April 4, 2008</div></div></li><li class=""><div class="_16jmeqbi8 _16jmeqbk4 _16jmeqb1s _16jmeqb10 _16jmeqb4"><div class="_16jmeqbs4"><span class="gv4p8b0 _16jmeqb1cg _16jmeqb1ch">Imprint: Morgan Kaufmann</span></div></div></li><li class=""><div class="_16jmeqbi8 _16jmeqbk4 _16jmeqb1s _16jmeqb10 _16jmeqb4"><div class="_16jmeqbs4">Language: English</div></div></li></ul></div></div></div></div></div><div class="_16jmeqbik _16jmeqbkg _16jmeqb1s _16jmeqb18 _16jmeqb0 _16jmeqb70 _16jmeqb1pa"><button class="_16jmeqb12w _16jmeqb1di" type="button" aria-expanded="false" aria-controls="about-the-author-accordion"><div class="_16jmeqbis _16jmeqbko _16jmeqb1s _16jmeqb10 _16jmeqb4 _16jmeqbw"><span class="gv4p8b0 tlzusk8 tlzuskk ou5ptd0 _16jmeqb1cg _16jmeqb1ch" data-text-size="md"><div class="" id="about-the-author">About the author</div></span><svg viewBox="0 0 24 24" class=" nddnvd5 nddnvd7 nddnvda"><path fill="currentColor" fill-rule="evenodd" d="M3.563 9.563 4.875 8.25 12 15.375l7.125-7.125 1.313 1.313L12 18 3.562 9.562Z" clip-rule="evenodd"></path></svg></div></button><div class="" hidden="" id="about-the-author-accordion"><div class="_16jmeqbik _16jmeqbkg _16jmeqb1s _16jmeqb18 _16jmeqb0"><div class="gv4p8b0 tlzusk8 tlzuskk _16jmeqb1cg _16jmeqb1ch" data-text-size="md"><div class="" data-testid="about-the-contributor"><div class="_16jmeqb3c _16jmeqb74" data-testid="contributor"><div class="_1u13v720 _16jmeqbic _16jmeqbk8" style="grid-template-columns:repeat(12, 1fr)"><div class="_16jmeqbn4 _16jmeqbn8 _16jmeqbn9 _16jmeqbq0 _16jmeqbox _16jmeqb1s _16jmeqbk _16jmeqbp"><div class="_1ldxxay0"><p class="gv4p8b0 _16jmeqb1cg _16jmeqb1ch _16jmeqb1s _16jmeqb8 _16jmeqbo _16jmeqb2c _16jmeqb24">CW</p></div></div><div class="_16jmeqbn4 _16jmeqbn8 _16jmeqbnh _16jmeqbq0 _16jmeqbq1 _16jmeqbgc"><h3 class="m0fuh0 m0fuh0 tlzuskf tlzuskq tlzuskw _16jmeqba4 _16jmeqbc4 _16jmeqbew _16jmeqbg4 _16jmeqb1c4 _16jmeqb1ch _16jmeqb1di _16jmeqb1ce _16jmeqbsk" data-heading-level="3">Colin Ware</h3><div class="_16jmeqbew"><span><span class="_12fsmvo0 _16jmeqbsc">Colin Ware is the world’s leading authority on the perceptual principles underlying the effective design of information displays. He combines interests in both basic and applied visualization research and he has advanced degrees in both computer science (MMath, Waterloo) and in the psychology of perception (PhD,Toronto). He has published over 160 articles in scientific and technical journals and at leading conferences. Many of these articles relate to the use of color, texture, motion and 3D displays in information visualization. His approach is always to combine theory with practice and his publications range from rigorously scientific contributions to the Journal of Physiology and Vision Research to applications oriented articles in ACM Transactions on Graphics and ACM Transactions on Computer-Human Interaction. Fledermaus, the leading visualization software used in oceanography, originated in software developed by him and his graduate students.</span></span></div><div class=""><div class="_16jmeqbsg">Affiliations and expertise</div><span><span class="_12fsmvo0 _16jmeqbsc">Data Visualization Research Lab, University of New Hampshire, Durham, USA</span></span></div></div></div></div></div></div></div></div></div><div class="_16jmeqbik _16jmeqbkg _16jmeqb1s _16jmeqb18 _16jmeqb0 _16jmeqb70 _16jmeqb1pa"><button class="_16jmeqb12w _16jmeqb1di" type="button" aria-expanded="false" aria-controls="science-direct-accordion"><div class="_16jmeqbis _16jmeqbko _16jmeqb1s _16jmeqb10 _16jmeqb4 _16jmeqbw"><span class="gv4p8b0 tlzusk8 tlzuskk ou5ptd0 _16jmeqb1cg _16jmeqb1ch" data-text-size="md"><div class="">View book on ScienceDirect</div></span><svg viewBox="0 0 24 24" class=" nddnvd5 nddnvd7 nddnvda"><path fill="currentColor" fill-rule="evenodd" d="M3.563 9.563 4.875 8.25 12 15.375l7.125-7.125 1.313 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Designers increasingly need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.\u003c/P\u003e \u003cP\u003eIn this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams.\u003c/P\u003e \u003cP\u003eExperienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.\u003c/P\u003e","coverImage":"https://secure-ecsd.elsevier.com/covers/80/Tango2/large/9780123708960.jpg","copyright":{"imprint":"Morgan Kaufmann","year":2008},"numberOfPages":256,"variants":[{"sku":"EST_GLB_BS-SKU-9780123708960_Physical","medium":"Print","fileFormats":[],"format":"Paperback","isbn":{"formatted":"978-0-12-370896-0","stripped":"9780123708960"},"status":"Available","isSellable":true,"publishedDate":"2008-04-04","firstPublishedDate":"2008-04-04","numberOfPages":208},{"sku":"EST_GLB_BS-SKU-9780080558417_SDRM","medium":"Electronic","fileFormats":["PDF","EPub","Mobi"],"format":"eBook","isbn":{"formatted":"978-0-08-055841-7","stripped":"9780080558417"},"status":"InStock","isSellable":true,"publishedDate":"2010-07-27","firstPublishedDate":"2010-07-27","numberOfPages":256}],"publicationDate":"2008-04-04","publicationYear":2008,"edition":1,"contributors":{"editors":[],"authors":[{"firstName":"Colin","lastName":"Ware","priority":1,"role":"Author","biography":"Colin Ware is the world’s leading authority on the perceptual principles underlying the effective design of information displays. He combines interests in both basic and applied visualization research and he has advanced degrees in both computer science (MMath, Waterloo) and in the psychology of perception (PhD,Toronto). He has published over 160 articles in scientific and technical journals and at leading conferences. Many of these articles relate to the use of color, texture, motion and 3D displays in information visualization. His approach is always to combine theory with practice and his publications range from rigorously scientific contributions to the Journal of Physiology and Vision Research to applications oriented articles in ACM Transactions on Graphics and ACM Transactions on Computer-Human Interaction. Fledermaus, the leading visualization software used in oceanography, originated in software developed by him and his graduate students.","affiliation":"Data Visualization Research Lab, University of New Hampshire, Durham, USA","avatarURL":null}]},"keyFeatures":"\u003cul\u003e \u003cli\u003ePresents visual thinking as a complex process that can be supported in every stage using specific design techniques\u003c/li\u003e \u003cli\u003eProvides practical, task-oriented information for designers and software developers charged with design responsibilities\u003c/li\u003e \u003cli\u003eIncludes hundreds of examples, many in the form of integrated text and full-color diagrams\u003c/li\u003e \u003cli\u003eSteeped in the principles of “active vision,” which views graphic designs as cognitive tools\u003c/li\u003e\u003c/ul\u003e","readership":"Designers of all kinds, including professionals and students in information design, industrial design, interaction design, web design, and users of information visualization, who need practical guidance in visual and cognitive science in order to excel at their jobs—or future jobs.","identifiersAndFormats":[{"isbn":{"formatted":"978-0-12-370896-0","stripped":"9780123708960"},"format":"Paperback"},{"isbn":{"formatted":"978-0-08-055841-7","stripped":"9780080558417"},"format":"eBook"}],"divisionCode":"S\u0026T","tableOfContents":"\u003cb\u003eVISUAL QUERIES\u003c/b\u003e The Apparatus and Process of Seeing The Act of Perception Bottom-Up Top-Down Implications for Design Nested Loops Distributed Cognition Conclusion \u003cb\u003eWHAT WE CAN EASILY SEE\u003c/b\u003e The Machinery of Low-Level Feature Analysis What Stands Out = What We Can Bias for Visual Search Strategies and SkillsUsing Multiscale Structure to Design for SearchConclusion \u003cb\u003eSTRUCTURING TWO DIMENSIONAL SPACE\u003c/b\u003e2.5D Space The Pattern-Processing Machinery The Binding Problem: Features to Contours The Generalized Contour Texture Regions Interference and Selective Tuning Patterns, Channels, and Attention Intermediate Patterns Pattern Learning Visual Pattern Queries and the Apprehendable Chunk Spatial Layout Horizontal and Vertical Pattern for Design Examples of Pattern Queries with Common Graphical Artifacts Semantic Pattern Mappings \u003cb\u003eCOLOR\u003c/b\u003eThe Color-Processing Machinery Opponent Process Theory Channel Properties Principles for Design Color-Coding Information Emphasis and Highlighting Color Sequences Color on Shaded Surfaces Semantics of Color Conclusion \u003cb\u003eGETTING THE INFORMATION: VISUAL SPACE AND TIME\u003c/b\u003eDepth Perception and Cue Theory 2.5D DESIGN Affordances The Where Pathway Artificial Interactive Spaces Space Traversal and Cognitive Costs Conclusion \u003cb\u003eVISUAL OBJECTS, WORDS, AND MEANING\u003c/b\u003e The Inferotemporal Cortex and the What Channel Generalized Views from Patterns Structured Objects Gist and Scene Perception Visual and Verbal Working Memory Thinking in Action: Receiving a Cup of Coffee Elaborations and Implications for Design Novelty Images as Symbols Meaning and Emotion Imagery and Desire Conclusion \u003cb\u003eVISUAL AND VERBAL NARRATIVE\u003c/b\u003eVisual Thinking Versus Language-Based Thinking Comparing and Contrasting the Verbal and Written Modes Linking Words and Images Through Diexis PowerPoint Presentations and Pointing Mirror Neurons: Copycat Cells Visual Narrative: Capturing the Cognitive Thread Cartoons and Narrative Diagrams Conclusion \u003cb\u003eCREATIVE META SEEING\u003c/b\u003eMental Imagery The Magic of the Scribble Diagrams are Ideas Made Concrete Requirements and Early Design The Creative Design Loop Visual Skill Development Conclusion \u003cb\u003eTHE DANCE OF MEANING\u003c/b\u003eReview Implications Design to Support Pattern Finding Optimizing the Cognitive Process Learning and the Economics of Cognition Attention and the Cognitive Thread What’s 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